6 Spring Trends Retailers Should Jump on in 2022
The onset of spring is apparent as the weather improves after a prolonged, gloomy winter, and it brings sunny days, blooming flowers, and extended daylight. As a result, the period preceding a new season is an excellent opportunity for merchants to replenish for the upcoming season.
If you are unsure about which popular spring items will be selling quickly, this is the appropriate source to find out.
We have examined various categories, including new and popular trends, to provide you with a selection of ideas and recommendations. Regardless of the specialty of your store, you will discover something below that will stimulate your restocking for the spring of 2023.
1. Bold Colors
As the arrival of spring is finally here, there is a significant amount of positivity in the atmosphere, particularly this year. Therefore, people are eagerly looking forward to seeing that expectation mirrored in the retail stores, as they sense that good events are on the horizon.
If you are a vendor who sells clothing and fashion accessories, it is recommended that you pay attention to colors such as light yellow, pink, green, and tangerine. These colors, whether they are intense or soft, have been promoted as the colors of the season and are likely to be in high demand. A noteworthy trend in recent times is the popularity of clothes with pastel tie-dye designs, which have become very fashionable. This is because in fashion, styles often repeat themselves over time.
It is important to note that Pantone has chosen both Ultimate Gray and Illuminating - a vibrant yellow color, as the colors of the year. If you want to sell home decor products that will motivate customers and sell out quickly, don't be afraid to use these bold colors.
2. Cottagecore
In light of the events of the past year, it's not unexpected that a trend known as Cottagecore has become popular in mainstream society. Cottagecore is a style that harkens back to a quaint, traditional lifestyle, which is ideal for the current fast-paced world. Anything that reminds one of living in the countryside, such as floral designs, cozy furnishings, airy garments, al fresco dining, and rustic kitchen decor, embodies the ambiance of cottagecore.
As a seller, adding items to your spring inventory that fit with the style of cottagecore or support a lifestyle similar to cottagecore would be a wise decision. Retailers selling products in clothing, jewelry, home decor, art, stationery, and books categories should have an easy time doing this. Even those in the gardening and outdoor industry can benefit from this trend, which is further bolstered by the increased interest in gardening during lockdown.
3. Spring Cleaning
Although not a new concept, the idea of a spring clean has become essential in 2023. This is primarily due to the distractions brought about by the previous year which prevented people from giving it much thought. Consequently, consumers will be keen on organizing and cleaning their homes, and also undertaking spiritual cleansing as they anticipate a more positive future.
Considering this, vendors have several options to prepare themselves to benefit from all types of spring cleaning.
If you have cleaning products for your house or yard, it's a no-brainer to promote them and make them the main attraction in your store. Anything that can clean up a mess and spruce up a space will sell easily, from sprays and wipes to brooms and shovels, and everything in between.
During the ongoing period of people spending a significant amount of their time indoors, they will seek strategies to manage the disorderliness that comes with household activities. It is, thus, an opportune moment for the prominence of shelving, containers, and various other storage tools to aid in organizing and decluttering.
It is suggested that retailers, particularly those selling self-care products, clothing, or home furnishings, should contemplate carrying items like candles and home aromas, pieces of art, sage bundles, and fragrances for spiritual cleansing. These products have become more popular over the past year and provide practical ways for customers to feel better as the winter season ends.
4. Outdoor Activities
In the upcoming months, the extended daylight and higher temperatures are sure to motivate individuals to spend more time outside. In fact, last year, there was a heightened desire to discover nearby hiking trails. For some people, engaging in physical activity and exploring nature may be a novel endeavor as most indoor options have been limited.
In essence, spring 2023 offers an ideal platform for retailers to display merchandise that caters to a large spectrum of individuals seeking an enjoyable outdoor experience. While the perception is that only a few retailers may have this opportunity, the fact is that the ways people can appreciate being outdoors are plenty, and employing innovative strategies could enable your shop to partake in this trend.
Retailers who specialize in sporting and outdoor equipment are ideally suited for this market. However, for those who are not in this niche, they should consider selling items such as picnic essentials such as blankets, flasks, and drink bottles, as well as outdoor furniture, games, decorations, and as previously mentioned, gardening tools and utensils.
Retailers selling food should take advantage of the opportunity to offer beverages and snacks suitable for consumption during day trips. Self-assemble food packages have gained popularity in the past year, particularly those that can be prepared in a picnic-style fashion or using a barbecue or camping stove. Even restaurants may want to consider capitalizing on this trend.
5. Running, Yoga, and Meditation
Due to gym closures and the worldwide decline in mental health, there has been much discussion on different ways to maintain physical and mental wellness during extended lockdowns. Running, yoga, and meditation have been identified as the three most commonly chosen activities for coping with the situation.
With the weather getting better and lockdowns continuing, people will be taking up these hobbies in the upcoming warmer season. Even though not many things are needed to start these hobbies, the physical activity market will grow to $1.1 trillion by 2023, indicating that people don't mind spending money on products that support their hobbies and activities. Therefore, items like specific meditation cushions, yoga mats, or running clothing may be worthwhile to have in stock and prominently displayed at your store during the spring.
6. Indoor Plants
Although we have discussed gardening several times in this article, it is worth mentioning the recent surge in plant buying, especially indoor plants.
To put it in simpler terms, it's recommended that you start embracing the trend of indoor or window gardening as it is becoming increasingly popular.
Plant and plant accessories can be suitable for different store types, irrespective of their niche. If you operate a pet store, you could offer pet-friendly plants that are popular among pet owners who love plants. Suppose you run a food or drink store, you can sell edible plants and herbs that cater to your customers' culinary interests. On the other hand, apparel stores can sell small plants, like succulents and cacti, as they can be great impulse buys. Moreover, retailers can offer a vast array of plant accessories like pots, hangers, soil, climbing frames, and planters to diversify their product stock.